Rinse tomatoes and cut out stems. Slice the tomatoes and then chop to a coarse puree. Place in a bowl and season with pepper.
Cut bread into 12 slices, then toast under preheated broiler until golden brown, 1 to 2 minutes per side.
Peel the garlic and rub 1 clove over one side of toasted bread slices. Chop remaining garlic and add to the tomatoes.
Cut the Serrano ham into thin strips. Slice Manchego with a vegetable peeler.
Set out toasts, tomato puree, olive oil, sea salt, cheese and ham and let guests assemble the toasts themselves: spoon some tomato purée on tosts, drizzle with oil, sprinkle with salt and then top with cheese and ham as desired